5 Best LinkedIn Ideas to Build Your Brand as a Writer

Author

Elna Cain
May 27, 2024

Are there certain posts on LinkedIn that can help you grow and get noticed?

Yes there are!

Over the years of posting on LinkedIn, I found these ideas gave me the most reach for my brand and business.

If you need more views on your profile, more followers and connections then try these LinkedIn post ideas out.

1. Personal industry news story

Have you had experience with any current industry news?

Maybe your website tanked after the Google update or you found ways to optimize for Bing traffic.

For me, I like to share AI news or things about ChatGPT I’m trying out.

Most of those types of posts get dozens of comments and some reposts.

2. Share how you write for clients

Clients want proof that you can bring them results. One way of demonstrating this is by sharing your writing process.

Since a big part of my audience on LinkedIn are writers, they mostly reply but I often get strategiest or marketing leads to comment.

3. Share tools, apps or planners you use for your business

For some reason, these types of LinkedIn posts do well. People love to see what you use and then chime in on what they use.

4. Share what your clients say about your work

I often don’t post these types of posts as they can appear as a humble brag, but every now and then it’s okay!

If a client said something nice about your work, go ahead and post it.

5. Share how you research for client pieces

Along the same lines of sharing your writing process, go ahead and share other processes you have for your business. I like to share my research process, onboarding process, invoicing process, negotiation process, etc.

When it comes to posting, or more importantly, what to say to clients, it can be confusing.

Most of us aren’t sales people or marketers. I mean, I was a special education teacher and autism therapist before I became a freelance writer.

I had to learn over many years what a strong marketing strategy looked like.

If the marketing side of freelancing has your brain feeling like a scrambled mess, then let me help you.

I created the Client Attractor Bundle.

And it’s 75% off!

I share LinkedIn post ideas, Twitter/X post ideas and what to say to clients when you pitch ideas. There’s over a 100 scripts for you!