LinkedIn is a Search Engine

When I first started using LinkedIn, I treated it like any other social media platform — updating my profile occasionally, connecting with a few people here and there, and scrolling through my feed when I had a spare moment.

It wasn’t until I noticed that clients were consistently finding me through LinkedIn searches that I realized this is NOT a social platform.

LinkedIn is so much more than just a place to network; it’s a search engine, and treating it as such can make all the difference in your freelance writing career.

Here’s how I transformed my LinkedIn profile to attract the right clients — and how you can do the same:

1. Think Like Your Client

Instead of just listing your skills and experience, think about what your ideal client would search for.

Are they looking for a “content writer specializing in health and wellness” or a “freelance copywriter for tech startups”?

Whatever it is, make sure those keywords are sprinkled throughout your profile.

By aligning your profile with the phrases clients are typing into LinkedIn, you’re more likely to show up in their search results.

2. Make Your Profile Picture Count

First impressions matter, especially online.

Your profile picture is often the first thing potential clients notice, so make sure it reflects who you are professionally.

A clear, approachable photo that aligns with your personal brand can help build trust right from the start.

I wouldn’t use an avatar because it may seem like your profile is AI generated and not real.

Nowadays, it’s important to be authentic and show YOU.

3. Use Your Headline to Stand Out

Your headline isn’t just a place to state your job title; it’s a chance to catch a client’s eye.

Instead of simply saying “Freelance Writer,” try something like, “Freelance Writer Helping Brands Boost Conversions with Engaging Content.”

This not only highlights your expertise but also gives clients a glimpse into the value you bring.

And remember you can use your headline or title to have multiple keyword phrases like SEO writer, freelance content writer, copywriter, etc..

4. Craft an “About” Section That Speaks Directly to Clients

When writing your “About” section, focus on what you can do for the client, not just what you’ve done in the past.

This is your opportunity to show how your skills can solve their problems.

Be sure to include a clear value proposition, a few key accomplishments, and a call to action that encourages them to reach out.

I’ve worked hard at detailing my About section to give potential clients a snapshot of how they would work with me.

5. Showcase Your Best Work in the Featured Section

Your featured section is like a portfolio, so make sure it highlights your best and most relevant work.

Include case studies, articles, or other content that aligns with the type of projects you want to attract.

This is where you can really show potential clients what you’re capable of, so choose wisely.

Don’t these simple things will help your profile get noticed!

Freelancing is a lonely profession. There aren’t that many networking events you can find locally. At least that’s how it is with me and my city.

One thing I valued is the online community, and I’m working hard at creating the best community over at the Freelance Creator Files newsletter.

I have almost have twenty subscribers and I can’t wait to welcome more into this cozy community.

I tell it like it is when it comes to managing all that I manage (courses, email lists, YouTube channels, clients, products, etc..).

So, come join this cozy community today!