The LinkedIn Strategy You Need Right Now

Lately, I haven’t been on LinkedIn.

Why?

Well there are a lot of reasons:

• It’s almost summer and I’m ready for it right now

• I have client pieces I need to focus on

• There’s a historic Stanley Cup going on ATM and I’m all in that and can’t think of anything else

So, yea, it’s a lot.

But, even though I’m not on LinkedIn every single day M-F, I’m still gaining leads and people are still replying to my posts.

So, what’s the ultimate LinkedIn Strategy you need right now if you aren’t gaining clients?

Let’s break this down:

Optimize Your LinkedIn Profile

Your LinkedIn profile has to appear in top results when clients search for freelance writers. If it’s not, then potential clients can’t find you. Focus on critical sections such as your headline, current company, and job title.

When you do this, you suddenly become searchable.

These are the job titles clients find me on LinkedIn:

Professional Presentation

Use a professional profile photo and a branded banner to make a strong visual impression. Ensure your about section is personalized, highlighting how your skills and experience benefit potential clients.

I know this might be hard if you are a new freelance writer but you can build your LinkedIn profile by

• guest posting

• Having your own website and creating a LinkedIn page for your website

• Having a Medium account and linking to Medium articles on your profile

Market Yourself Appropriately

Even if you are new to freelancing, list yourself as a freelance writer to market your services effectively. Avoid lying but be clear about the services you offer.

This might be more difficult if you don’t want your current boss to know you are moonlighting as a freelancer.

If that’s the case then don’t put freelancer in your title but do put it in your bio and do showcase a few pieces under the headline as content writer or copywriter.

Showcasing Your Work

Use the featured section of your LinkedIn profile to show your published work or samples. If you lack published work, consider self-publishing articles or creating content to showcase your abilities.

I only knew this recently and it’s made a big difference in recruiters DM'ing me.

Networking Strategically

Grow your network by connecting with potential clients and relevant professionals in your industry, rather than fellow freelancers (although it’s a good idea to follow a few freelancers).

This helps in gaining visibility among potential clients and avoids cluttering your feed with irrelevant content.

I try to connect with 5-10 potential clients every week or every few weeks. Many times they will follow me back.

Training Your LinkedIn Algorithm

Be selective with your connections and interactions to train your LinkedIn algorithm to show you more relevant job opportunities.

This means avoiding over-engaging with other freelancers’ content to keep your feed focused on potential clients and job postings.

This is a big one. I only follow the people I WANT to. Their posts fill my feeds. It’s a good idea to also follow other freelancers as they will comment on job offers or other posts that are relevant to you.

Creating Tailored Content

Tailor your LinkedIn content and profile to appeal directly to your target clients by emphasizing your niche expertise and understanding their goals and needs. Use specific language that resonates with your target industry.

Such language is branded language in your industry. For example I might use the term BoFu content when talking about what I can write for clients.

“As a SaaS content writer, blogger, Youtuber, and course creator, I specialize in writing highly engaging, long-form content to rank in Google and attract leads. I help my clients write SEO articles, conversational TOFU and BOFU blog posts where I use my expert knowledge in trends and marketing to produce copy that converts.”

Utilizing Organic Networking

Beyond direct pitches, engage in organic networking by making genuine connections through comments and interactions. This can lead to long-term relationships and potential job opportunities.

While you don’t have to post every single day, make sure you are on LinkedIn weekly and catching up on the news you missed!

I hope this helps!

I know freelancing is lonely. You sit in your makeshift office and work on pitching or your writing or networking.

After a while it can be hard to get out there again and again if you find yourself without many clients.

That’s why I crated the Freelance Creator Files newsletter.

I’m working on revamping this newsletter but for now I’ll share my successes and my failures and you can see what goes into creating a 7-figure business.